Holly Grace

Callis

Holly Grace

Callis

B2B content strategist

B2B content strategist

Founder

@Empowered English

Chief job-hunter

@Get That Money

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The GTM Toolkit

Templates, prompts and practical tools to help professional writers find better opportunities, pitch with confidence and land higher-paying work.

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The GTM Toolkit

Templates, prompts and practical tools to help professional writers find better opportunities, pitch with confidence and land higher-paying work.

Get the Tool

The GTM Toolkit

Get the Tool

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What brought
you here?

"I'm a writer looking for my next opportunity"

Every week, I send out a curated list of high-paying writing roles, AI training gigs, and freelance contracts, so you can Get That Money in your inbox

Get the newsletter

"I need a content team that delivers"

Empowered English is my agency. We write long-form content, case studies, and SEO strategy for B2B tech companies. If your content pipeline is stalling, this is where to go.

Talk to my team

“I’m looking for strategic content support”

For founders thinking about a content project, an agency partnership, or where to take an existing programme next.

Book a consultation

"I want Holly to speak"

I speak about the business of content, AI's impact on professional writing, and what it takes to build a company as a writer. I'm available for keynotes, panels, and podcasts.

See availability

"I'm a writer looking for my next opportunity"

Every week, I send out a curated list of high-paying writing roles, AI training gigs, and freelance contracts, so you can Get That Money in your inbox

Get the newsletter

"I need a content team that delivers"

Empowered English is my agency. We write long-form content, case studies, and SEO strategy for B2B tech companies. If your content pipeline is stalling, this is where to go.

Talk to my team

“I’m looking for strategic content support”

For founders thinking about a content project, an agency partnership, or where to take an existing programme next.

Book a consultation

"I want Holly to speak"

I speak about the business of content, AI's impact on professional writing, and what it takes to build a company as a writer. I'm available for keynotes, panels, and podcasts.

See availability

"I'm a writer looking for my next opportunity"

Every week, I send out a curated list of high-paying writing roles, AI training gigs, and freelance contracts, so you can Get That Money in your inbox

Get the newsletter

"I need a content team that delivers"

Empowered English is my agency. We write long-form content, case studies, and SEO strategy for B2B tech companies. If your content pipeline is stalling, this is where to go.

Talk to my team

“I’m looking for strategic content support”

For founders thinking about a content project, an agency partnership, or where to take an existing programme next.

Book a consultation

"I want Holly to speak"

I speak about the business of content, AI's impact on professional writing, and what it takes to build a company as a writer. I'm available for keynotes, panels, and podcasts.

See availability

ABOUT

A bit about me

I started writing for money in 2020. Within a few months I'd built a full-time income on Upwork, and by 2022 I'd scaled that into @Empowered English, a seven-figure content agency serving businesses across the US, UK, and Europe.

I launched @Get That Money because I kept seeing the same problem: talented writers stuck in a cycle of bad clients and low rates, while the best opportunities were hidden behind referrals and closed networks. The newsletter fixes that.

I live between the UK and wherever the next flight takes me. I'm working towards financial independence, I care about building content that serves the reader, and I talk about all of it on my YouTube channel.

WATCH THE LATEST

What’s on my mind

Why Most B2B Content Sounds the Same

Watch the Video

AI Changed Writing. Here’s What Comes Next.

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How I Built a Seven-Figure Content Agency

Watch the Video

See all videos

See all videos

Blog

Notes from my desk

3 min

read

The AI content paradox

3 min

read

The AI content paradox

4 min

read

You Can Tell When Content Has Been Written by Committee

And it's not pretty.

2 min

read

Your SEO Strategy Is Too Complicated

And it's probably why your content isn't working…

More posts

More posts

RESOURCES

A little something for you 🫶

£29

Get That Money Toolkit

Stop guessing what to charge, what to say and how to win better clients.

Get the Resource

£29

Get That Money Toolkit

Stop guessing what to charge, what to say and how to win better clients.

Get the Resource

Free

5-day course

A free 5-day email course for freelance writers who are tired of low rates, AI panic, and wondering where the good clients went.

Get the Resource

Free

5-day course

A free 5-day email course for freelance writers who are tired of low rates, AI panic, and wondering where the good clients went.

Get the Resource

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Holly Grace Callis © 2026

Terms

Privacy

SUBSCRIBE

Get That Money in your inbox 🤑

Holly Grace Callis © 2026

Terms

Privacy

SUBSCRIBE

Get That Money in your inbox 🤑

Holly Grace Callis © 2026

Terms

Privacy

SUBSCRIBE

Get That Money in your inbox 🤑

Holly Grace Callis © 2026

Terms

Privacy